World No Smoking Ad from a lame angle
Atul , Shimla: Jun 10 2008
Made Popular Jun 10 2008
It is surprising that people cater to the public in general and then they fail in drawing mass attention simply because the idea isn’t clear enough. Being innovative is one thing but when it relates to everybody it has to be lucid as well. I guess...
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Tags: World No Tobacco Day, 2008, Advertisement, Classic Ad Agency Riyadh
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Rajesh
1 Stars
Rajesh Jun 10 2008
chennai, India
It is an amazingly creative ad. The hazards of smoking is very well conveyed. The hand gestures used in the ad will make the reader think and will drive the reader to read the connecting line placed at the left bottom of the ad.

The message is clear enough. There has to be an intrigue element in an ad, which is essential to hold the reader’s attention and make him/her to think about it. The messaging is soft but well presented.

It is a strkingly different social message ad.
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Grace
1 Stars
Grace Jun 10 2008
Quezon City, Philippines
I didn’t see the ad. There was no image of the ad.
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Atul
1 Stars
Atul automotto.org Jun 12 2008
Shimla, India
Agreed it is something strikingly different but remember it is someting that ha been issued in the public interest. Considering that, if it manages to confuse more than to convice, the very purpose of getting the advertisement made gets defeated.
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